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Evidence for health & wellness.

Newos provides comprehensive rankings, reports, and performance profiles about consumer wellness products & services using observational data from real-world customer experiences.

Data & machine learning are driving new analytics for health & wellness.

We analyze tens of thousands of products and 100 million plus data points using AI to detect signal for how a product is performing. Advanced machine learning filters out fraudulent reviews to deliver accurate and reliable insights about product performance.
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  • Anti-Aging

    • Improved Alertness
    • How I think
    • improved alertness
    • more alert
    • Improved Cognition
    • better cognition
    • improved brain function
    • Improved Focus
    • better concentration
    • better focus
    • improved clarity
    • improved focus
    • reduced brain fog
    • Improved Memory
    • improved recall
    • better memory
  • Energy & Vitality

    • Improved Energy
    • feel younger
    • improved vitality
    • energy improvements
    • improved energy
    • reduced fatigue
    • feel good
    • Improved Productivity
    • improved productivity
  • Brain

    • Improved Alertness
    • How I think
    • improved alertness
    • more alert
    • Improved Cognition
    • better cognition
    • improved brain function
    • Improved Focus
    • better concentration
    • better focus
    • improved clarity
    • improved focus
    • reduced brain fog
    • Improved Memory
    • improved recall
    • better memory
  • Emotional Health

    • Improved Mood
    • handling stress
    • better mood
    • feel happier
    • reduced anxiety
    • reduced depression
    • Improved Emotional Resilience
    • better emotional control
    • Improved emotional resilience
  • Body

    • Workout Recovery
    • How I feel
    • faster recovery
    • Improved Fitness
    • fitness improvements
    • improved mobility
    • Weight Loss
    • reduced weight
    • reduced appetite
    • Improved Bone Health
    • bone health improvements
    • improved bone health
    • Less Pain
    • reduced pain
    • reduced muscle aches
  • Sleep

    • Improved Alertness
    • How I think
    • improved alertness
    • more alert
    • Improved Cognition
    • better cognition
    • improved brain function
    • Improved Focus
    • better concentration
    • better focus
    • improved clarity
    • improved focus
    • reduced brain fog
    • Improved Memory
    • improved recall
    • better memory
  • Anti-Aging

    • Improved Alertness
    • How I think
    • improved alertness
    • more alert
    • Improved Cognition
    • better cognition
    • improved brain function
    • Improved Focus
    • better concentration
    • better focus
    • improved clarity
    • improved focus
    • reduced brain fog
    • Improved Memory
    • improved recall
    • better memory
  • Energy & Vitality

    • Improved Energy
    • feel younger
    • improved vitality
    • energy improvements
    • improved energy
    • reduced fatigue
    • feel good
    • Improved Productivity
    • improved productivity
  • Brain

    • Improved Alertness
    • How I think
    • improved alertness
    • more alert
    • Improved Cognition
    • better cognition
    • improved brain function
    • Improved Focus
    • better concentration
    • better focus
    • improved clarity
    • improved focus
    • reduced brain fog
    • Improved Memory
    • improved recall
    • better memory
  • Emotional Health

    • Improved Mood
    • handling stress
    • better mood
    • feel happier
    • reduced anxiety
    • reduced depression
    • Improved Emotional Resilience
    • better emotional control
    • Improved emotional resilience
  • Body

    • Workout Recovery
    • How I feel
    • faster recovery
    • Improved Fitness
    • fitness improvements
    • improved mobility
    • Weight Loss
    • reduced weight
    • reduced appetite
    • Improved Bone Health
    • bone health improvements
    • improved bone health
    • Less Pain
    • reduced pain
    • reduced muscle aches
  • Sleep

    • Improved Alertness
    • How I think
    • improved alertness
    • more alert
    • Improved Cognition
    • better cognition
    • improved brain function
    • Improved Focus
    • better concentration
    • better focus
    • improved clarity
    • improved focus
    • reduced brain fog
    • Improved Memory
    • improved recall
    • better memory

Building insights from the largest consumer data repositories in the world. Understand customers and product performance like never before.

Use Newos analytics to process consumer product observations and understand what they mean for product performance and consumer experience.
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Extensive Consumer Research

Unlimited by the cost or scale of structured trials. Newos data can proxy as large population product trial data.

Detailed Product Insights

Newos processes hundreds of potential product performance outcomes for every product. The broad approach to product investigation identifies product use cases, and consumer observations.

Category: Brain Function

Product Insights

Confirmed purchasers have provided the following insight into the primary benefits they experienced with this product.

Product A

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Overall Positive Score

94%

Improved Focus & Alertness

65%

Improved Energy

30%

Improved Sleep

28%

Improved Memory

17%

Improved Physical Recovery

4%

Improved Mood

1%

Improved Pain

1%

Improved Skin

1%

Key Point Analysis

Summary of key consumer observations with related citations.

Less Brain Fog

37%

Mental Clarity

31%

Improved Focus

28%

Surprised By Benefits

17%

Energy and Alertness

11%

Easy To Swallow

10%

Disrupted Sleep

3%

Medication Interactions

1%

Didn't Work

1%

Performance Profiles

See all dimensions of product efficacy observed by consumers.

Consumer Observations

See positive effects, negative effects and burden associated with product use.

Key Point Analysis

Quantitative summary of consumer product commentary complemented with explicit citations to support the key points.


Marketplace and product intelligence.

Newos provides comparative product data that drives innovation and market positioning.

Product Comparison

This score indicates the percentage of health observations reporting this result.

Product A

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Product B

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Product C

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Product D

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Focus and Alertness

72%
67%
67%
65%

Energy

41%


30%

Sleep

26%
25%

28%

Memory



29%

Topline Product Similarities

Each product on the left is likely to help maintain focus and alertness with a majority of consumers.

Variance and Discovery

Find significant differences in secondary and tertiary dimensions of product efficacy across otherwise similar products.


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Insights that support new research & development, product innovation, and consumer communication.
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