Evidence for health & wellness.

Newos provides comprehensive rankings, reports, and performance profiles about consumer wellness products & services using observational data from real-world customer experiences.

Data & machine learning are driving new analytics for health & wellness.

We analyze tens of thousands of products and 100 million plus data points using AI to detect signal for how a product is performing. Advanced machine learning filters out fraudulent reviews to deliver accurate and reliable insights about product performance.

Decreased age spots

Improved rest

Improved immune system

Lower cholesterol

Improved insomia

Improved arthritis

Better emotional control

Fitness improvements

Better complexion

Improved brain function

Improved restless sleep

Reducced appetite

Better memory

Reduced pain

Better cognition

Improved focus

Wake up feeling rested

Improved eyesight

Improved eye health

Improved immunity

Decreased inflamation

Sleep longer

Sleep through the night

Improved sleep

Improved skin

resulted in dry eyes

caused tingling

caused ringing in ears

blood became too thick

caused discoloration in fingernails

caused rapid heart rate

caused hair thinning

loss of balance

calcium level too high

caused lack of desire

caused muscle weakness

Caused gas

increased congestion

could not fall asleep

abnormal dreams

total cholesterol increased

cannot remember dreams

caused lightheadedness

caused tongue ulcer

caused swelling

decreased joy

triggered nightmares

increased feeling hopeless

weight gain

increased sweating

Large and clinically-validated set of performance labels, both positive and negative, are detected and quantified to allow unparalleled insight and transparency into how consumers perceive products.

Building insights from the largest consumer data repositories in the world. Understand customers and product performance like never before.

Use Newos analytics to process consumer product observations and understand what they mean for product performance and consumer experience.

Extensive consumer research

Unlimited by the cost or scale of structured trials. Newos data can proxy as large population product trial data.

Detailed product insights

Newos processes hundreds of potential product performance outcomes for every product. The broad approach to product investigation identifies product use cases, and consumer observations.

Category: Brain Function

Product Insights

Confirmed purchasers have provided the following insight into the primary benefits they experienced with this product.

Product A


Overall Positive Score


Improved Focus & Alertness


Improved Energy


Improved Sleep


Improved Memory


Improved Physical Recovery


Improved Mood


Improved Pain


Improved Skin


Key Point Analysis

Summary of key consumer observations with related citations.

Focus and alertness

I can definitely say that I am more alert and sharp when it comes to job performance!

I take two a day and have noticed/have been noticing a tremendous help for brain support. The feeling is on par with being more alert.
I feel mentally fresh and focused after taking


I can tell a difference in my energy level after taking this supplement
Feel more energized since I have been taking them. Also my head feels more clear when before it always felt foggy
I take this in the morning and I have noticed it greatly reduces my fatigue!


It just feel like natural relaxation into natural sleep. I don't wake up in the night anymore and I awaken with no grogginess completely rested.
It has a noticeable effect if taken during the day, and also a positive impact on sleep and next day cognitive function if taken an hour or so before sleep.
Has helped me get a better nights sleep when I take this.


I was having difficulty remembering names and other things so thought I would give it a try. I’m on my second bottle and I have noticed improvement in my recall capacity.
Increased cognitive function, memory recall and overall daily energy
I notice that it helps me to remember what it is that I wish to say immediately. No more brain fog.

Performance profiles

See all dimensions of product efficacy observed by consumers.

Consumer observations

See positive effects, negative effects and burden associated with product use.

Key point analysis

Quantitative summary of consumer product commentary complemented with explicit citations to support the key points.

Marketplace and product intelligence.

Newos provides comparative product data that drives innovation and market positioning.

Product Comparison

This score indicates the percentage of health observations reporting this result.

Product A


Product B


Product C


Product D


Focus and Alertness










Topline product similarities

Each product on the left is likely to help maintain focus and alertness with a majority of consumers.

Variance and discovery

Find significant differences in secondary and tertiary dimensions of product efficacy across otherwise similar products.

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